How to review Email statistics

After you send an Email from Insightly Marketing, you will want to review how it performed. Insightly provides this data from the Statistics tab for every Email sent to Prospects.


To view this data, open an Email that has been sent and select the Statistics tab.


From here you can review:

  • Open Rate
    • Open Rate List Average
    • Industry Average
  • Click Rate
    • Click Rate List Average
    • Industry Average
  • Number of opens, clicks, bounces, and unsubscribes
  • Number of Successful Deliveries
  • Clicks Per Unique Open
  • Total Opens
  • Total Clicks
  • Last Opened date
  • Last Clicked
  • Top Links Clicked
  • List Members with the Most Opens
  • Opens by Geographic Location
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