Opened Emails

I know I can look to see how many emails have been opened. Is there a way to see who opened an email without clicking on each sent email?  If not can that be added. It would be very helpful to see who opened an email and who didn't so I could determine what follow up was needed. 

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Comments

39 comments
  • Where is this on the roadmap? This is horribly ineffective.

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  • As a potential customer participating in the 14 day trial, this feature is a big deal to me. I can see that over the last two to three years, no one seems to address why there isn't even a plan to implement. If the information already exists in every individual sent email record as each one must be clicked to see whether or not a sent email has been opened, how hard could it be to generate a single page report that shows the email template and the name of a user that has opened that email? This is a big enough deal that I'll keep looking for a CRM that does have this feature, or at least an intention to add it.

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  • Insightly is almost unusable without this functionality being built in.

    They are generating some of the data, just cannot click to see who opened it.

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  • I am looking for this feature too, It is incredible important to find out who opened emails after a mass mailing. We may have to leave Insightly and find another CRM if you are not going to listen to the needs of your customers.

     

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  • Yes can you please add this feature. It is an expected feature of a CRM. I can't believe this thread has been going for 4 years. If this feature exists and I have missed it please let me know how I do it.

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  • It's incredible that Insightly doesn't just let us create a report that reports out this field. It's incredible that at the beginning of this thread they talked about putting it into another product, rather than where it belongs -- in sales-related CRM. This is not a macro planning need. This is a day-to-day, where is it and when will it be most fruitful to direct follow-up need for a sales person. This isn't even about running mass e-mail campaigns. For sure I can take my business to Mailchimp to do that. This is about recontacting at the right time. Let's face it, for most of us Insightly prices mass e-mailing out of reach. So that's not we're doing.

    It's also incredible their price is going up (in some cases up to 77 percent) and they are creating all kinds of non-essential features when they aren't dealing with this one.

    One can't just blame Insightly, though. It seems like the whole industry is seized with creating bloatware, rather than focusing on sales-time efficiency. It seems like data enraptured developers have become obsessed with macro analytics when for most sales organizations the task is to keep up with the individual relationships, including whether the client has read your e-mail, so you don't waste unnecessary time calling them until they have, or enough reasonable time has passed without that attention to prod them again, once more attentive customers and prospects have been attended to. This is not "marketing". This is sales. And this is the sort of feature that belongs in a sales productivity tool.

    This seems like it ought to be as simple as adding one field to list views and to reporting. 

    For those people who work from their "Home", maybe its about recognizing that a read e-mail is an activity.

    There are other things missing, like good quality telephone call tracking. It's not that it's not there, sort of. It's that it's cumbersome to set up and use.

    They really just don't look at the software needs from the bottom up. But, again, this seems like it infects a lot of the applications development out there.

    We've watched Insightly improve in so many ways, but they've just go to do some stuff like this to move the dial on value for the money they are already collecting.

    I will say one thing about current requirements for this feature. It may not be long before "track back" capabilities get neutered writ large. We're all going to need to think more about creating voluntary rather than involuntary feedback loops. I think its probably already a problem that a lot of e-mail open tracking gets blocked. In fairness to Insightly, that's something we're giving thought to.

    Maybe they should be thinking about how to better deal with that eventuality as a sales system requirement. But for the moment, it is what it is. And mostly knowing when someone has opened an e-mail is likely to improve the sales relationship by minimizing unnecessary contact.

     

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  • It's strange how Insightly prioritizes updates, especially when related to email functionality.  

     

    I think that some additional transparency from Insightly to the customer base would be very helpful.

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  • Dear Zeke,

    Thank you for sharing an official update about this topic.  

    Please allow me to respectfully submit these questions, and please send us an update with any new details.  Your updates are always appreciated.

    This is a basic feature we are requesting.  The time to develop and test this single additional data point in an existing reporting structure could be no more than $10,000.  Realistically, much less in terms of development cost.  If you lost 2 POTENTIAL customers to competitors based on this feature, how much in lifetime lost revenue would have been missed?

    Next question, again thank you for any detailed response.  Do you have any official budget set aside for implementing your customer's suggestions?  Is there an official set-aside on your financial documents (not just informal processes) for customer / forum suggested feature implementation?

    Internally these are the questions I think would be important for you: how much revenue have all the customers on this discussion page generated for your company?  My low-end estimate is the users in this thread have generated over 100k in Insightly revenue. 

    How much do we need to spend to get a feature implemented?  Can we start a collective fund  (gofundme, etc.) to pay for these features? (fast-track software development is a normal business expense) We could all share in the cost to make a solution.  This is a legitimate request.  Can we make this happen?

    Last question - again, respectfully and professionally submitted. 

    How many Daily Users do you expect in your brand-new marketing software on day 30, 90, and 180?  How many daily users do you have in the standard Insightly CRM tool?  What is the legitimate business case for limiting this datapoint into a low-traffic tool.  Other datapoints have been deployed directly into Insightly CRM. 

    Finally a bit ofi nsight into my concern about paying for more features and different tools.  I pay a lot for your CRM, and customize it for my business.

    If we have to pay another up-sale fee to unlock a little feature in a new separate module, I feel that is just punishing me further as a customer.  Fees on upcharged accounts just doesn't feel right.  Too many choices, and the pricing psychology just feels wrong from my end.  However, I would pull out my bitcoins (or whatever) right now to pay into a community fund to fast-track this solution.  Others would probably agree.  Then you could match our financial commitments like a good business partner would and we would really feel like a Community.  Just like your first stickers said, "love your crm"

     

    Best Regards, 

    Brandon W 

    CEO, Iron Edison Battery from Denver, CO.

     

     

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  • Hello Brandon,

    Thanks for your feedback and questions. 

    I'll proceed to create you a ticket where my Director Zeke can further help you. Please keep an eye out for the ticket and his response. 

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