Lead Conversion

For me, converting a lead means that lead became a paying client. However, in Insightly-speak, converting apparently means a lead is being promoted to an opportunity. For me, an opportunity is a business venture, a partnership, or whatever else, but it isn't simply the next level up from a lead. This means I'm unable to use Insightly's feature to convert a lead since that turns it into an opportunity, which isn't what it is. This is unfortunate because I'd like to be able to report on how many leads were actually converted during a certain time frame and selecting the "Converted" filter at the leads page does not give me that since again, I never used Insightly to "convert" them in the first place. I can create my own lead status called "Became a client," but then there isn't any way to filter all leads based on that status, so that's almost useless. Hoping Insightly identified a more elegant approach to handling this.

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8 comments
  • Hi David:

    Thanks for sharing your workflow with us. Maybe another user has a similar workflow and can share some tips. 

    With regard to Lead Status, you can create a Custom Filter based on a Custom Lead Status, (Note: When creating a filter by a custom Lead Status, you only need to enter the customized portion, no need to add OPEN or CLOSED first.)

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  • Hi David,

    Once they become a client, do you want to continuously follow up and track activity? or do they become a client, you conduct a transaction and then you are on to a new lead without having to track their activity?

    Of course, customer filters are a great way to go. Then if you need tracking, you can do that through their contact or organization where activity, notes, emails etc. can be stored. Could you also use a Project to track"leads or clients" within a certain time frame?

    Lots of questions...hope that helps with some ideas.

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  • Hi David,

    We do not use leads. For us everyone is a contact. We then create an opportunity for anyone who enters our sales cycle and then “win” the opportunity to create a project for all paid clients. This helps us keep track of how many opportunities are converted into clients, how may abandoned, and lost.

    Hope this helps.

    Biren

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  • Thanks for the suggestion Lyla, that will work and is what I'll begin doing. I saw that there before, but it just didn't register with me that it would be a solution.

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  • Hi David,

    It looks like you have a solution within Leads but have you thought about using the "Change Lead to Contact" feature? All notes, files, emails and tasks associated with this lead will be copied into the new contact. The only thing to note is that CUSTOM fields won't come over, only the provided fields that exist in both Leads and Contacts will migrate (name, organization, phone, address. etc.).

     

    Then you could TAG the contact as "Converted_Lead" and you could filter by Tag equals "Converted_Lead" and Contact Created during the time frame you wish to view. You could also likely set up a report with this criteria as well. I hope this helps!

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  • Hi all, I was wondering if it is possible to reverse the 'Converted Lead' as I was converting Lead into Opportunity when a client was booking an appointment but then if the appointment is cancelled, I can't reverse it and then the report won't be reflective of the number of leads converted.

    Also...is there a way to change the 'lead converted' into 'contact'...I don't really get how to use the Insightly with my business model...

    Thanks!

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  • Hi Marie-Helene Marsolais:

    Sorry to say, there isn't an option to reverse the Lead conversion process. 

    The Lead status tag of Lead Converted is not editable. Your best option would be to add a Tag to show that a Contact was created from the converted record.

     

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  • Amanda Neiman - I love your comment above about "Change a Lead to a Contact".  This is exactly what I needed to know a year ago.  With that being said, I have 50 or so leads that I "Converted" so now I have a lead and a contact.  Is there any danger in just deleting all the leads that I have converted?  I would think when I converted the lead to a contact the wrong way, it still brought over all the info to that new contact.  Thoughts?

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