About
Advanced reporting for emails can be useful for users would like to review email statistics.
In this Article
Email Reports
Email Performance Report
The Email Performance Report can be used to review the statistics of emails sent within Insightly Marketing. By default, this report will filter by the Date Sent field of email records and will display information from the past 90 days as well as using a second filter to capture emails that have had more than zero emails actually sent. These filters can be edited and additional filters can be added as well by clicking Add a Filter Row or by dragging and dropping a field from the Report Fields list on the left of the report. By default, this report displays the following information:
- Email Name
- Date Sent
- Emails Sent
- Emails Delivered
- Email delivery is recorded when a request to send an email results in an email being delivered to the end recipient. However, "delivered" does not necessarily mean that your email is in the recipient's inbox, and it could even mean that it was delivered to the spam box or completely dropped from their system after being accepted.
- Percentage Delivered
- Hard Bounces
- A hard bounce occurs when the message has been permanently rejected either because:
- The email address is invalid
- The email addresses doesn’t exist
- A hard bounce occurs when the message has been permanently rejected either because:
- Soft Bounces
- A soft bounce means that the email address was valid and the email message reached the recipient’s mail server. However, common reasons it bounced back include:
- The mailbox was full (the user is over their quota)
- The server was down
- The message was too large for the recipient’s inbox
- A soft bounce means that the email address was valid and the email message reached the recipient’s mail server. However, common reasons it bounced back include:
- Total Opens
- Unique Clicks
- "Unique clicks" represents the number of unique individuals that have clicked the links in your emails. So, if a certain customer clicks the same link more than once, it will only be reported once in the "unique clicks" count.
- Total Clicks
- "Total Clicks" statistic represents the total number of times your users have clicked on the various links within your emails.
- Total Opt Outs
- Open Percentage
- Total Click-through Rate
- Total Click-through Rate represents the percentage of total clicks with respect to emails sent when the sent count is greater than 0. It is calculated by TOTAL_CLICK_COUNT * 100/SENT_COUNT
- Unique Click-through Rate
- Unique Click-through Rate represents the percentage of unique clicks with respect to emails sent when the sent count is greater than 0. It is calculated by CLICK_COUNT * 100/SENT_COUNT
- Click to Open Ratio
- Click to Open Ratio represents the percentage of unique clicks with respect to emails sent when the open count is greater than 0. It is calculated by CLICK_COUNT * 100/OPEN_COUNT
- Opt Out Rate
Insightly identifies when opens and/or clicks are suspected as originating from a bot; these opens and/or clicks are filtered out and will not be displayed in the results of the Email Performance Report.
Use Cases
Scenario/Issue
Application/Resolution
I want to see the total opens and total unique clicks for all emails I have created
Remove the default filter for the 90 day look back and add the following filter:
Filter By: Owner
Operator: Equal To
Value: Your name
The report will display all emails created by you - the Total Opens and Unique Clicks columns can be reviewed for the necessary data.
I want to review all emails sent within the last 120 days with an open rate greater than or equal to 90% so I can review what subject lines led to the email being opened for reference when creating new emails
Edit the default filter for the 90 day look back to the following:
Date Range to Filter: 120 days
Add the following filter:
Filter By: Open Percentage
Operator: Greater or Equal
Value: 90
The report will display emails created in the last 120 days that have an open percentage of 90% or greater